Everyone says that winning new customers is an order of magnitude harder than keeping the ones you already have. Is this true? And if it is, does that balance reflect the reality of how your business approaches contracting opportunities?
Don’t worry, I haven’t extended my coaching services to include driving. But the question of how highly we all rate our own driving skills is a revealing and interesting one. And the psychology of self-assessment also relates to some critical business skills; not least, communication.
I have many years of senior sales and account management positions.
This experience taught me how to interpret exactly what clients are seeking, and what they need and expect to see and hear from the successful bidder. We draw on this experience to give your team an additional competitive advantage by building on their existing strengths while improving their team-working and self-awareness.
About Hugh Graham