However talented you are, ‘turning up on the day and doing your best’ is never a recipe for success.
Even allowing for more rigorous drug testing and subsequent bans affecting some athletes, the progress to London 2012 and Rio 2016 has been astonishing and relentless.
Is it all down to money? Certainly the Lottery funding makes more things possible; but there’s much more to the success story than splashing the cash.
If your bid team aims to be a top performer there’s plenty you can learn from the Team GB approach.