Yet when it comes to your first big chance to impress what do you show them?
According to a recent survey only 29% of companies have regular formal reviews of their presentation materials. Are the others saying that nothing significant has changed in their business or sector since their presentations were created? Have there really been no innovations in presentation technology or techniques that they should be harnessing?
Your company presentation should be an opportunity for clients to get a sense of who you really are. If you don’t apply the ethos of continuous improvement there, what are you really saying?
First impressions count! A good presentation is much more than just a pretty set of slides. Ensuring your slide deck elegantly and visually represents your business is a basic requirement of any professional presentation.
Ask yourself whether the slides you use have any meaningful visual impact. We’ve all seen the standard PowerPoint themes and they don’t impress us. Text-heavy slides with flat typography won’t cut it.
Slides that haven’t been updated in line with your branding guidelines just look sloppy. And no, it isn’t OK if you apologise for it at the start of your presentation.
It’s not what you tell them, it’s what they remember that counts. Messaging should engage and resonate with the audience so they remember and ultimately act upon them!
Do your presentation slides deliver simple memorable messages, or does it all get lost in the detail?
Build your presentation on a firm foundation. Like a good story a memorable presentation starts with a good structure. Does your presentation have a recognisable structure that builds to a memorable conclusion?
Presentations should be all about connecting with your audience.What do you want your audience to remember from the presentation? How could you achieve this more effectively with key phrases or images?
Things get stale quickly
New technologies and new thinking mean it isn’t long before your presentation starts to look tired.
A formal review ensures your standard presentation really works for your business.
More importantly will it really work for the clients you’d like to have?
One option would be to ask me to give you an unbiased, independent opinion on your presentation. That way you’ll get some tips on how you can improve it, and ensure that it’s ready to create the right impression ahead of your next big client meeting.
In fact, I’ll tell you what, email me a copy now and I’ll tell you what I think - free of charge.