This technique for improving memory is known as the ‘link method’ and if you want a bit of amusement later you can see this video clip of Sir Robert Winston giving it a go. What this demonstrates is the power of images when it comes to making things memorable.
And being memorable is central to effective presentation skills.
The point here is not about improving your ability to remember what you wanted to say in your presentation (although this is clearly a benefit); it’s about using the same sort of image-linking techniques to help your audience remember you - and the few most critical points that you need to get across.
Not so much learning the secret of having a great memory, as learning the secret of being memorable!
I’d be careful with the humour though, and not overdo it – businesses only tend to employ comedians for the Christmas party. Fine, if that’s the business you’re pitching for.
In large part, the power of images in memory lies in their ability to promote an emotional response. Because of this everyone will relate to the visuals you use in a slightly different way and will adapt their recollection accordingly. The memory then becomes a personal one that relates to their point of view.
Just to be clear, I’m not talking about clip art here. You don’t want your business and your message to be associated with a bunch of low-budget, see them anywhere, images. There are plenty of on-line sources for free, good quality images.
Other reasons for using images
Imaginative use of images makes you come across as a more skilled and confident presenter. While others might be using their slides as a script or for obvious prompts, you’ll come across as different, in control, and at ease. You’ll also be saving your audience the insult of reading something to them that they could read for themselves.
So for your next presentation try to find a memorable image with an association to each of the critical points you want to make. And use the power of these images to make sure your arguments stay in your client’s mind.
If you'd like your team to become more memorable, effective and confident presenters give me a call on 01963 240555, or email firstname.lastname@example.org