They know that their presentation absolutely has to be polished and persuasive. They’re only too aware that they have to know the contract requirements inside out. They must have convincing answers prepared for whatever questions the client could throw at them. And then they realise that they’ve left it all too late.
There’s an age old adage that ‘you don’t know what you don’t know.’ And what many businesses don’t know is just how much effort is required to prepare a winning presentation. Not just to craft an unstoppable argument in favour of their solution, but also to fully grasp all of the project requirements and anticipate what they’re going to get asked.