Because bid preparation can be so time consuming, you’ll naturally want to save some effort where you can. And clearly, you wouldn’t dream of writing background information about your company from scratch for each new bid.
Where you have a successful bid for a particular service on file, surely it makes sense to re-use much of that successful content for the next opportunity. Will one purchaser of street lighting, verge cutting or gully cleaning really be looking for something fundamentally different from the next? On one level, they won’t.
But that’s missing the point.
Recycled content might be the most efficient route to a failed bid because it misses some vital ingredients. It’s lacking the human touch and not really giving your prospective client the respect they deserve.