There’s a little part of most people that imagines themselves standing up in front of an audience and having them eating out of their hand. Rapt, the audience hangs on every word, laughs on cue and follows every nuance.
And most people grudgingly admit that this vision is unattainable. They feel they lack the booming voice, and the broad sweeps and gestures of the theatrical presentation style that they think will be needed.
Well, here’s the good news. It’s inside all of us to command the attention of a room full of strangers. To find the secret of how to do this, inside ourselves is where we need to look. Unless you have the acting talent of Olivier the secret doesn’t lie in pretending to be someone else. It’s about being yourself, only more so.
Be honest, we’ve all done it. Sat through a presentation wishing, hoping and praying that the ground would swallow us up. Staying awake through a mixture of willpower and distraction. And then, after the presentation, the presenter asks you what you thought and whether you found it useful. And you said, “...
Did you tell them that the audience already knew most of what they covered, that their slides were boring, that you struggled to relate the content to the title, that their presenting style lacked colour or conviction?
Or did you do the ‘British thing’ and say, ‘it was great, everyone really enjoyed it!’?
Bruce who? I hear you say. You may not have heard of Bruce Swedien. But you will definitely be familiar with his work.
I’ll confess that I wasn’t familiar Bruce’s name either. I came across him when I was researching the processes that different performers use to create a finished recording that audiences find irresistible.
On a quest like this, where better to start than with Michael Jackson’s Thriller - the best selling album of all time. Understanding how to create a work of art that appeals on this scale, I reasoned, ought to tell us something about creating and honing a winning sales presentation.
I have many years of senior sales and account management positions.
This experience taught me how to interpret exactly what clients are seeking, and what they need and expect to see and hear from the successful bidder. We draw on this experience to give your team an additional competitive advantage by building on their existing strengths while improving their team-working and self-awareness.