Having trouble sleeping? Try sitting in a darkened room watching somebody read out their PowerPoint slides. In no time at all you’ll find your eyes getting heavy as you achieve a state of blissful distraction – works every time!
Despite what I’ve just said I’m a big fan of PowerPoint and similar presentation aids; so long as you remember that’s all they are – aids! They are not the presentation (you still have to do that yourself), and they’re not there to bail out dull presenters who haven’t taken the trouble to create an interesting and engaging story.
Well thought-out PowerPoint slides add impact, help you emphasize critical points and make your presentation more memorable. They are there to support you rather than being something you can hide behind.
Make your visuals ‘visual’
We’ve all sat through uninspired presentations: screen after screen of bullet points that we could read for ourselves. And often we are even spared that effort by a presenter who reads them out for us. How engaged and involved did you feel the last time you were subjected to this type of thing?
Reading out your slides is not the same thing as presenting.
Isn’t it so much better when your attention is held by the presenter and only directed to the screen when there’s something important to see or an image that reinforces the message?
Put yourself in the spotlight
You want the audience’s attention to be focused on you. You want them engaged and attentive and really taking in what you have to say. If the audience is focusing on clever slide transitions, animations and an intricate background design, they’re not paying attention to your message. So what should we be doing?
Here are my top tips for using PowerPoint:
Hugh Graham, The Bid Coach
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I have many years of senior sales and account management positions.
This experience taught me how to interpret exactly what clients are seeking, and what they need and expect to see and hear from the successful bidder. We draw on this experience to give your team an additional competitive advantage by building on their existing strengths while improving their team-working and self-awareness.